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Why mastery isn’t the be-all, end-all in music
How do you make it in the music business?
If there was an easy answer to this question, then I’d be more famous than Bono right now. The truth is, there’s no tried-and-true formula to musical success. But, from my experience of watching people who have – and - haven’t made it, I’ve noticed one commonality.
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Why AI Might Not Be the Future of Songwriting
For many years, artificial intelligence was the stuff of science fiction. But, in 2021, AI is very real, and AI techniques have become increasingly important to sectors like the technology industry.
The potential applications of AI are wide ranging indeed. But, could machines mimicking cognitive functions ever replace the human songwriter?
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Do You Even Need a Band Anymore?
Back in the day, if you wanted to make music, you needed a cohort to do it. Unless you were an acoustic singer/songwriter, having a band behind you was part and parcel of recording, performing and pretty much doing anything.
Today, things are very different. When it comes to recording, virtual instruments are more abundant and accessible than ever. And, as I’ve discussed in a previous post on this blog, when it comes to playing live, pretty much everything is up in the air at the moment thanks to the pandemic.
Which begs the question; “do you even need a band anymore?”
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Shifts in COVID Season Self-Marketing
As soon as many creatives, especially musicians and lyricists, were forced into lockdown because of Coronavirus (COVID-19) they grabbed guitars and keyboards, pen and paper and took out their frustrations in the best way possible and created songs. Others have paced their way through the process and are now coming back into the swing of songwriting and, perhaps, feeling like themselves again.
In the normalcy of a not-normal and never-before-encountered situation as COVID, artists across the board are wondering what to do to market themselves and how-to self-market in a COVID season. Tackling the task feels a bit like a traffic circle or a roundabout or rotary or road circle, depending on your country of origin. In a traffic circle there is a steady stream of traffic coming into and out of the circle, entering and exiting, with no traffic lights. Navigating these traffic circles feels a bit harrowing of an experience. Same is true for self-marketing. There is much to consider.
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Will live performances exist in the future?
To say that Covid-19 has shaken up the music industry would be a huge understatement. The global pandemic has pulled the rug from under many a musician, and the way things operate is now fundamentally different.
Live musicians are all too aware of this. The impact of the pandemic on live music was immediate and devastating. Venue closures and tour cancellations hit hard, cutting off a vital revenue stream for many.
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