Blog
Shifts in COVID Season Self-Marketing
As soon as many creatives, especially musicians and lyricists, were forced into lockdown because of Coronavirus (COVID-19) they grabbed guitars and keyboards, pen and paper and took out their frustrations in the best way possible and created songs. Others have paced their way through the process and are now coming back into the swing of songwriting and, perhaps, feeling like themselves again.
In the normalcy of a not-normal and never-before-encountered situation as COVID, artists across the board are wondering what to do to market themselves and how-to self-market in a COVID season. Tackling the task feels a bit like a traffic circle or a roundabout or rotary or road circle, depending on your country of origin. In a traffic circle there is a steady stream of traffic coming into and out of the circle, entering and exiting, with no traffic lights. Navigating these traffic circles feels a bit harrowing of an experience. Same is true for self-marketing. There is much to consider.
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Will live performances exist in the future?
To say that Covid-19 has shaken up the music industry would be a huge understatement. The global pandemic has pulled the rug from under many a musician, and the way things operate is now fundamentally different.
Live musicians are all too aware of this. The impact of the pandemic on live music was immediate and devastating. Venue closures and tour cancellations hit hard, cutting off a vital revenue stream for many.
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Finding Your Groove in This COVID Season
Most of us hit the ground running after New Years with an arsenal of goals and perfect 20/20 vision for 2020. We had big plans. Then, unexpectedly and without warning, life as we all knew it came to a screeching halt as coronavirus / COVID-19 arrived on the scene disrupting life globally. In seemingly a day, complete ways of life ceased to exist and the open environment that many songwriters relied on shriveled up and we were restricted and many quarantined.
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International Songwriting Competition (ISC)
Attention all lyricists, poets, and songwriters! Have you written lyrics but don’t have the ability or resources to perform or record them - or even the time? Now is your chance to have that all done for you and turn your lyrics into a recorded song with vocals and instrumentation.
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Make Money on YouTube with Your Music
Given the continuing uncertainty caused by the Covid-19 pandemic, musicians are looking for alternative revenue streams. If that includes you, then it might be worth considering a YouTube channel as one strand of your output.
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